eBusiness: A Beginner’s Guide

Build the optimal e-business site for your needs. This easy-to-follow beginner's guide explains how to develop e-commerce strategies to draw traffic, generate sales, and run your Internet business efficiently. You'll also learn to secure and optimize your site, from secure access and transactions to Quality of Service.

Get a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly, companies are implementing new Web-based business models to tap previously unattainable markets.

This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through its short, but vital, history, teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing, business-to-business, EDI, CRM, or supply chain management, this step-by-step resource can help you create, integrate, and maintain your own successful e-business.

  • Plan, design, build, tune, troubleshoot, secure, and manage your own fully operational e-Commerce site
  • Develop e-marketing strategies for vertical, horizontal, and standard markets
  • Review business cases including revenue models and trends, and see the impact of leading-edge technologies on business and profit
  • Determine the best client-server configuration for your site
  • Locate and exploit a system's built-in e-commerce tools and functionality
  • Integrate electronic data interchange (EDI) systems for more efficient business processes
  • Hacker-proof your network and server-plus establish encryption protocols for increased privacy

Amazon Reviews Rating


Available in Paperback